Kelsey Haley is a textile and fashion designer in Portland, Maine. I met her through friends a few months back, but didn’t find out what she did until more recently. I found myself immediately drawn to the tactile, physical nature of her work, which is so far removed from the work I do.
I had to learn more!
I sat down with Kelsey for a few hours to talk about her work and to explore her studio. Again, the contrast was striking. Her space is a bright, loud, vivacious studio. It covered with great, beautiful things: patterns, fabrics, paints, examples. It stands in stark contrast to the dark quiet of the editing bay.
It’s always a blast to explore another’s art: take a peek and find out more!
I worked with WEX’s health and wellness team to put together this short piece around a large donation they made to the global charity UNICEF. They needed a quick turnaround on this piece, so we kept it simple: one naturally lit interview with a key expert, and an hour of b-roll filming off-site.
One of my favorite new freelance gigs has been with a four-person folk outfit in Portland called SnugHouse. While a relatively new band, they have doubled down on their intention to make music their career, and, as such, needed a social media push before the debut of their first, eponymous EP.
Working with Nikhil Dasgupta, their lead singer, we created two videos to accompany songs off this album, as well as an album cover that resonated with their pared-back acoustic sound.
Two days ago, they dropped the announcement of their EP, and within 48 hours had accrued more than 2,100 impressions and 100 engagements through either likes or shares, on a budget of, wait for it… $20. They also saw 11% growth in their overall followers during that same time period.
That’s pretty impressive for just the first touchpoint in this mini-campaign. I’ll be excited to see what the next steps bring.
Non-profits will always be near and dear to my heart. I cut my teeth doing work with these organizations, who gave a young, inexperienced, eager videographer the opportunity to get his hands dirty, make some impressions, and try out techniques that may not have flown with agencies and corporations.
Whenever I get the opportunity to tie my work back to non-profits, I invariably say yes.
The stories are so easy to tell. They are stories of hope, of success, of grit and determination. They are stories of underdogs and overcoming tremendous odds. The are stories that always, always work. They hit hard, have true emotional roots, and have to the power to substantially improve lives.
Last week, I went out to Cow Island with WEX to film their work for Rippleffect, a fantastic local non-profit, which I attended nearly fifteen years ago, that brings kayaking and outdoor, experiential learning to students in Maine. It was a blast to spend a gorgeous day with a group of passionate people helping strengthen a program that I strongly believe in.
Check out their site, consider sending your kids, and maybe even donate!
Apropos of the political situation around healthcare, it’s about damn time someone explained the proliferation of acronyms: HSA, HRA, COBRA, it’s all a little daunting. Back in April, I worked with WEX’s Health line of business to record interviews with industry experts to explain some of these new healthcare trends.
Check out this, the second episode, wherein HRAs are explained.
Clemenger BBDO snagged the first Cannes Grand Prix for their amazing work for the Transport Accident Commission of Victoria, Australia the other day. Their work, entitled “Meet Graham”, is a wonderful exploration of what human physiology might look like if we had evolved to withstand the effects of motor vehicle collisions.
For me, this campaign hits so many sweet spots: intricate practical effects, grotesque creature design, and one of the most effective data visualizations I’ve seen in… well, ever.