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Clemenger BBDO snagged the first Cannes Grand Prix for their amazing work for the Transport Accident Commission of Victoria, Australia the other day. Their work, entitled “Meet Graham”, is a wonderful exploration of what human physiology might look like if we had evolved to withstand the effects of motor vehicle collisions.

For me, this campaign hits so many sweet spots: intricate practical effects, grotesque creature design, and one of the most effective data visualizations I’ve seen in… well, ever.

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