At work and at home, I live in the Adobe Suite. There is hardly a brand I respect more for their product line, their culture, and what they do in the creative community. Today, I stumbled across this video for some of their visual branding around MAX, their annual creative conference. MAX acts as a showcase of future-tech, a demo of product capabilities, and a convention for creatives across the globe.

What stood out to me about this video is how perfectly it encapsulates the reason why practical effects will always be my preferred execution method. Sure, many of these effects could be replicated as 3D renders, but the cost would be substantially greater, and the effect far lesser, that by trying out these fantastic physical demonstrations.

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