Each year, WEX presents at NAFA, the largest fleet and trucking industry event in the country. And, every year, they need to step up their booth to earn the eyes and hearts of potential clients and partners.

This year, they worked with Genuine, an agency out of Boston, to develop their very own custom video game, and I was tasked with coming up with a catchy, interesting way to promote it.

Looking to superhero movies and NFL intros, we put together a challenge from a WEX executive that not many could pass up…

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